Welcome to CWC Beauty
Columbus Women’s Care is proud to introduce CWC Beauty! CWC Beauty is a one stop shop to have an OBGYN visit, and also have the convenience of receiving a wide range of aesthetic services.
Message from Dr. Cherie Richey
Hello, my name is Dr Cherie Richey and I am an OB/GYN in practice in Columbus, Ohio for over 18 years. Over the last few years my practice has expanded its offerings from womens health services to aesthetics and in so many ways it has been a natural and welcome evolution. Clearly, all of my medical patients are women and I love all aspects of caring for them.
The addition of laser services to help those patients who are struggling with intimacy issues with their partners “gave birth” to my aesthetic practice because the same technology that can improve the functionality of the vagina can also resurface other areas of the body.
I have always been artistic and had a “great eye” so the addition of what some may consider “superficial” services has been “SUPER fulfilling” to me. My philosophy is to promote natural beauty whether that be via maintenance of youth or promotion of a more youthful look.
Aesthetic Services Available
The concept behind CoolSculpting is simple – fat cells freeze at a higher temperature than other tissue cells, so deliver controlled freezing into targeted fat pockets and kill the fat cells while leaving the surrounding tissue undamaged. This freezing crystallizes 20 to 25 percent of the fat cells in the treated area. Those cells die and are flushed from the body naturally.
Botox is one of the world’s most well-known brand names for one simple reason: it effectively erases crow’s feet, the 11s between the eyebrows, and forehead lines. These signs of aging show up on the upper third of the face, the expressive area, and they are caused by muscle contractions under the skin when we form many common expressions. Over time a wrinkle forms on the surface when we do something like make a frown. Botox blocks the nerve message from the muscle, so the brain never gets the message to contract the muscle and it stays at rest. Without the contractions, the wrinkle or line on the surface skin doesn’t form for up to six months.
As their name implies, dermal fillers are injected beneath a wrinkle, line, or area of volume loss and they instantly “fill” in the area, pushing the skin back up and erasing the line or returning volume. At CWC Beaty, we carry the entire line of Juvéderm fillers. Each of these fillers targets a different area of the face, from smile lines to sunken cheeks to thin lips. All of these fillers are categorized as “natural” fillers because they are made from hyaluronic acid, a naturally occurring substance in the human body that is responsible for hydrating, plumping, and firming the skin.
Why should guys get all the exfoliation benefits when they shave? For dermaplaning treatments, we take a sterile surgical blade and drag it across the facial skin at a 45-degree angle. This gently scrapes off the top layer of dead skin cells, dirt, oil, and that pesky peach fuzz hairs. This reveals smoother, brighter, more vibrant skin beneath.
Kybella is a prescription injection series that targets fat that has accumulated under our chin, creating the hated double chin. Kybella is the first, and only, FDA-approved injection specifically for submental fullness, the clinical name for our double chin. Kybella is basically deoxycholic acid, a naturally occurring chemical in our bodies whose job is to aid in the breakdown of dietary fat. When injected into the fat that has taken up residence under your chin, Kybella’s deoxycholic acid doesn’t know the difference between fat you’ve eaten or otherwise, so it attacks the fat it encounters. By breaking down and removing this fat that is weighing down our skin, our profile slims, and our double chin is dramatically diminished if not fully abolished.
- Laser Vaginal Resurfacing – As we age, women’s vaginal tissues become thinner, drier, and prone to pain during intercourse. There can also be problems with urinary incontinence. That’s what our laser vaginal skin resurfacing addresses with our FemTouch treatments. The comfortable FemTouch handpiece delivers fractional laser energy to the inner and outer vaginal tissues. This creates remodeling of existing collagen in the area immediately. But the real changes come over the next few months as the fractional laser energy triggers a wound-healing response in the treated tissues (although there isn’t any actual wound). This response is to create new supplies of collagen and elastin to “heal” the perceived wounds. This improves tone and tightness of all the treated areas.
- Laser Skin Tightening – TempSure Envi works to trigger the wound-healing response that all skin resurfacing treatments aim to create. But TempSure Envi does this by delivering radiofrequency energy through the epidermis into the dermis layer of the skin (the layer between the outer epidermis and the fat layer). When the RF energy enters the dermis, it instantly converts to heat, and when the body senses heat in the dermis it assumes a wound has occurred. Its response? The production of new supplies of collagen and elastin to heal the perceived wound. This firms and thickens the skin.