CWC Beauty

Welcome to CWC Beauty

Columbus Women’s Care is proud to introduce CWC Beauty! CWC Beauty is a one stop shop to have an OBGYN visit, and also have the convenience of receiving a wide range of aesthetic services.

Message from Dr. Cherie Richey

Hello, my name is Dr Cherie Richey and I am an OB/GYN in practice in Columbus, Ohio for over 18 years. Over the last few years my practice has expanded its offerings from womens health services to aesthetics and in so many ways it has been a natural and welcome evolution. Clearly, all of my medical patients are women and I love all aspects of caring for them.


The addition of laser services to help those patients who are struggling with intimacy issues with their partners “gave birth” to my aesthetic practice because the same technology that can improve the functionality of the vagina can also resurface other areas of the body.

I have always been artistic and had a “great eye” so the addition of what some may consider “superficial” services has been “SUPER fulfilling” to me. My philosophy is to promote natural beauty whether that be via maintenance of youth or promotion of a more youthful look.

Read what our patients are saying!

I had the BEST experience here at this office. Everyone was very polite and Dr. Richie was so nice and she listened to me and my concerns and figured out a solution. I will be going back to this office from here on out. I wish I could give more than 5 stars.

Click here to read more reviews.

Aesthetic Services Available

Coolsculpting Elite 

The concept behind CoolSculpting is simple — fat cells freeze at a higher temperature than other tissue cells, so deliver controlled freezing into targeted fat pockets and kill the fat cells while leaving the surrounding tissue undamaged. This freezing crystallizes 20 to 25 percent of the fat cells in the treated area. Those cells die and are flushed from the body naturally.


Botox is one of the world’s most well-known brand names for one simple reason: it effectively erases crow’s feet, the 11s between the eyebrows, and forehead lines. These signs of aging show up on the upper third of the face, the expressive area, and they are caused by muscle contractions under the skin when we form many common expressions. Over time a wrinkle forms on the surface when we do something like make a frown. Botox blocks the nerve message from the muscle, so the brain never gets the message to contract the muscle and it stays at rest. Without the contractions, the wrinkle or line on the surface skin doesn’t form for up to six months. 

Botox Party

You can book CWC Beauty injectors for a private party at our office or your home!

Chemical Peels

Exfoliation is key to healthy skin. When we’re young, our skin cells fully turn over every 28 days. This timeframe lengthens as we age; that’s why older skin can appear dull and less vibrant. Chemical peels simply help the exfoliation process along. The peeling agent breaks the bonds in the skin to get the body to slough some of the old, damaged cells off. This allows young, new skin cells to come to the surface. At CWC Beauty, our peels are light peels that don’t involve any recovery or downtime.

Dermal Fillers 

As their name implies, dermal fillers are injected beneath a wrinkle, line, or area of volume loss and they instantly “fill” in the area, pushing the skin back up and erasing the line or returning volume. At CWC Beaty, we carry the entire line of Juvéderm fillers. Each of these fillers targets a different area of the face, from smile lines to sunken cheeks to thin lips. All of these fillers are categorized as “natural” fillers because they are made from hyaluronic acid, a naturally occurring substance in the human body that is responsible for hydrating, plumping, and firming the skin.


Why should guys get all the exfoliation benefits when they shave? For dermaplaning treatments, we take a sterile surgical blade and drag it across the facial skin at a 45-degree angle. This gently scrapes off the top layer of dead skin cells, dirt, oil, and that pesky peach fuzz hairs. This reveals smoother, brighter, more vibrant skin beneath.


Why should guys get all the exfoliation benefits when they shave? For dermaplaning treatments, we take a sterile surgical blade and drag it across the facial skin at a 45-degree angle. This gently scrapes off the top layer of dead skin cells, dirt, oil, and that pesky peach fuzz hairs. This reveals smoother, brighter, more vibrant skin beneath.


Kybella is a prescription injection series that targets fat that has accumulated under our chin, creating the hated double chin. Kybella is the first, and only, FDA-approved injection specifically for submental fullness, the clinical name for our double chin. Kybella is basically deoxycholic acid, a naturally occurring chemical in our bodies whose job is to aid in the breakdown of dietary fat. When injected into the fat that has taken up residence under your chin, Kybella’s deoxycholic acid doesn’t know the difference between fat you’ve eaten or otherwise, so it attacks the fat it encounters. By breaking down and removing this fat that is weighing down our skin, our profile slims, and our double chin is dramatically diminished if not fully abolished.

Laser Services

  • Laser Hair Removal - We direct laser energy down onto your unwanted hair. The melanin in the hair shafts absorbs the light energy and it instantly converts to heat. That heat travels down the hair shaft into the hair follicle, destroying the follicle and preventing future hair growth. Voila, no more shaving, plucking, waxing, or applying harsh depilatory creams!
  • Laser Vaginal Resurfacing - As we age, women’s vaginal tissues become thinner, drier, and prone to pain during intercourse. There can also be problems with urinary incontinence. That’s what our laser vaginal skin resurfacing addresses with our FemTouch treatments. The comfortable FemTouch handpiece delivers fractional laser energy to the inner and outer vaginal tissues. This creates remodeling of existing collagen in the area immediately. But the real changes come over the next few months as the fractional laser energy triggers a wound-healing response in the treated tissues (although there isn’t any actual wound). This response is to create new supplies of collagen and elastin to “heal” the perceived wounds. This improves tone and tightness of all the treated areas.
  • Laser Skin Tightening - TempSure Envi works to trigger the wound-healing response that all skin resurfacing treatments aim to create. But TempSure Envi does this by delivering radiofrequency energy through the epidermis into the dermis layer of the skin (the layer between the outer epidermis and the fat layer). When the RF energy enters the dermis, it instantly converts to heat, and when the body senses heat in the dermis it assumes a wound has occurred. Its response? The production of new supplies of collagen and elastin to heal the perceived wound. This firms and thickens the skin.


Our skin has amazing healing properties, and microneedling puts them to work to improve skin tone, texture, and overall appearance. The microneedling pen has 12 microneedles that oscillate up and down, penetrating the skin to a set depth. These needles create thousands of microscopic punctures through the epidermis into the dermis, initiating skin repair mechanisms of new collagen production and instant collagen remodeling. This occurs despite the fact that the micropunctures actually fully heal in just a couple hours. At CWC Beauty, we also offer platelet-rich plasma with our microneedling, if you desire, as microneedling creates the perfect environment for the healing properties of PRP to penetrate more deeply into the skin.

Schedule A Consultation

If you are interested in learning more about our services, contact CWC Beauty at (614) 852-2940 to schedule a consultation.

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Office Information

Office Hours

Monday: 9:00am - 4:00pm
Tuesday: 9:00am - 4:00pm
Wednesday: 9:00am - 4:00pm
Thursday: 9:00am - 4:00pm
Friday: Closed
Saturday: Closed
Sunday: Closed

Phone will be answered 8am to 5pm Monday thru Thursday. Any messages left after 3:30pm on Thursday will not be answered until the following Monday. Leaving multiple voice mail messages will only delay a response from us. Please be patient. Please beware prescriptions are not considered an emergency and will not be handled by the emergency line. If you have an emergency after office hours or on Fridays, please call our after hour emergency line.

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